New Leaders, Summer Campaign, Grants, Name; 5K Yields $60K
May 29, 2018 Inaugural cohort of Emerging Leaders Academy... YMCA of Greater Boston launches new summer campaign...New grant program will award $100K to Mass. nonprofits...Bay State Reading Institute renames to Momenta... Esplanade Association expands annual 5K, raises $60K.
Foundation for MetroWest Graduates Inaugural Cohort of Emerging Leaders AcademyThe Foundation for MetroWest last week announced the inaugural graduating class of its Emerging Leaders Academy, a leadership development program for mid-level nonprofit staff.
Supporting a new generation of leaders is vitally important to the nonprofit sector. Knowledgeable and skilled leadership is crucial for the effectiveness of organizations, said Judy Salerno, executive director of the foundation. We appreciate their willingness to engage and learn through this program, and are thrilled to welcome these talented leaders into the Foundation for MetroWest community.
Members of the 2018 class were the following: Sawyer Bethel, executive director, OUT MetroWest
YMCA of Greater Boston Launches New Summer CampaignThe YMCA of Greater Boston recently announced that it will launch a new campaign next month that it said will help "to elevate the Ys mission and further the nonprofits strategic imperative to deepen its impact on the community this summer."
Where theres the Y, theres a Way, which will use traditional media, social media, and digital media, aims to give way 18,000 summer membership to teens. All 13 branches of the Y are being enlisted in the effort.
We feel strongly that if more people know about the ways in which the Y partners with others to address Greater Bostons most critical needs, especially for youth, they will be more likely to join, volunteer or donate, explained James Morton, 0resident and CEO of the YMCA of Greater Boston. By creating awareness that a membership at the Y is more meaningful, we are reaching a different audience than the typical health-seeker.
Last summer, the Y spent $1.5 million to provide more than 15,000 teens and young people free memberships last summer and served more than 200,000 free meals and snacks.
To measure the success of the campaign, the Y will look at the number of unique visits to its website, driven by a mix of paid advertisements, pro-bono public service announcements and earned media placements, to quantify increased brand awareness for the Y as a charity. Secondary measurements will examine increased membership sales and donations, in line with the organizations goal to have more people support its cause.
New Grant Program Will Award $100K to Mass. NonprofitsThe Tufts Health Plan Foundation recently announced a new mini-grant program, called the Momentum Fund, which aims to advance age-friendly and dementia-friendly work in Massachusetts. Grants of up to $10,000 will support early-stage initiatives and innovative efforts ; $100,000 has been allocated for Massachusetts.
Many communities are developing innovative solutions to improve the well-being of older people and those who support them, said Nora Moreno Cargie, president of Tufts Health Plan Foundation. Creating momentum by fostering new ideas, Tufts Health Plan Foundation hopes to advance the movement to make communities stronger and more livable for all generations.
Applications due Sept. 20. Details.
Bay State Reading Institute Renames to MomentaThe Bay State Reading Institute (BSRI), a nonprofit based in Amesbury that works with elementary schools to improve educational outcomes, recently announced it has changed its name to Momenta to better communicate the organization's value to schools, principals, teachers, and funding partners.
Our impact is far bigger and broader than the original name suggests, said co-founder Ed Moscovitch. We founded BSRI to help schools improve literacy instruction but realized that our model applies across the entire curriculum. As a result, our work changes the very culture of our partner schools.
Moscovitch said the name change, the first since the organization was founded in 2005, was coincided with receipt of an endorsement by the Rennie Center for Education Research and Policy and new funding commitments, which, he said, position the organization for "significant expansion."
Esplanade Association Expands Annual 5K, Raises $60KThe Esplanade Association, a Boston nonprofit that works in collaboration with the Massachusetts Department of Conservation and Recreation to maintain and improve the Charles River Esplanade, announced that its recently held annual 5K race attracted runners from 25 states and five countries to raise $60,000.
Proceeds from the race will support the Esplanade Associations work to revitalize and enhance the Esplanade, preserve its natural green space, and build community in the park.
This year's race, held on a Sunday for the first time, was supported by Blue Cross Blue Shield of Massachusetts, Wayfair, the Dashing Whippets, Polar Beverages, and the Liberty Hotel.
We are thrilled to have Blue Cross Blue Shield of Massachusetts as the first Presenting Sponsor of the Esplanade 5K, said Michael Nichols, executive director of the Esplanade Association. Theyve been a long-time partner of the Esplanade Associations programs, such as our Healthy, Fit & Fun free outdoor fitness classes, and this sponsorship agreement further demonstrates their commitment to improving the health and wellness of all those who enjoy the Esplanade as a premier space for outdoor recreation.