Mass. Service Alliance Launching Volunteer Campaign & Website

April 12, 2012 — The Massachusetts Service Alliance, which serves as the state commission on service and volunteerism, is launching a campaign to help nonprofits recruit volunteers, which includes a new website that is available to all organizations.

The You Generate campaign, which will coincide with National Volunteer Week, April 15 – 21, aims to increase the number of volunteers in Massachusetts and create awareness for how volunteering can help solve critical community issues.

“Although more than 1.5 million residents volunteered more than 165 million hours in 2011, the fact is that’s simply not enough,” said Emily Haber, CEO of Massachusetts Service Alliance (MSA). “We’re helping citizens realize they can generate the spirit of service and generate lasting change in their communities by volunteering. No matter your skill level, age, or availability – there is a volunteer opportunity waiting for you.”

MSA said it will help support the YOU Generate campaign by leveraging its current role as the statewide convener for service and volunteerism through the development of a new online portal for opportunities,

Any nonprofit can get volunteers through Connect & Serve, the volunteer portal administered by MSA. Nonprofits can access it though the Connect & Serve link under the Volunteer Opportunities tab on and by clicking here.

The campaign will continue to support the volunteer connector agencies across the state who help connect volunteers with opportunities in their communities. In addition to MSA, connector agencies include:
  • AARP Massachusetts
  • ACT Volunteer Center of DIAL/SELF Youth & Community Services
  • Boston Cares
  • Cape Cod Volunteers
  • Mass Mentoring Partnership
  • Massachusetts Campus Compact
  • Mayflower RSVP
  • Northern Berkshire Community Coalition
  • RSVP of Franklin & Hampshire Counties
  • RSVP of Worcester Area
  • SouthCoast Serves
  • United Way of Central Massachusetts
  • United Way of Greater Plymouth County
  • United Way of Massachusetts Bay and Merrimack Valley
  • United Way of North Central Massachusetts/Community Builders
  • United Way of Pioneer Valley
The campaign was made possible through a Volunteer Generation Fund grant administered by the Corporation for National and Community Service (CNCS), as well as support from Alexander, Aronson, Finning and Co. P.C. (AAF), Eastern Bank, Insource Services, Inc., and Landmark Real Estate Advisors.