YMCA of the North Shore Gala Raises $741K, Setting a Record
November 21, 2016 YMCA of the North Shore, based in Beverly, one of the largest Ys in the country, announced that its recent annual gala raised $741,000, surpassing its goal by 14% to set a record.
The 17th annual North Shore Emerald Ball gala, held Oct. 29 at the Danvers Doubletree by Hilton Hotel, which attracted 750 attendees sought to raise $650,000 from 700 people. Last year's event, which drew 650 attendees, raised $560,000.
Marge Cregg, chief advancement officer of YMCA of the North Shore
, said, "The level of support exceeded our expectations, especially at the $1,000 and $2,500 gift levels. The timing of the event was good and gave plenty of time at the end for people to have fun and enjoy the band."
She noted that 25% of the attendees were new to the Y this year.
In addition to supporting the Ys financial assistance program as a whole, the proceeds from this years sold-out event will directly support YMCA educational scholarships.
Funds were raised through tickets, table sales, corporate sponsorship, online and live auctions, including a fund-a-need event. In addition and new this year, a raffle was held for a Jeep Wrangler.
The gala is the Y's largest event of the year and generates about 20% of funds raised annually.
Noting that the Y is "more than a gym," CEO Chris Lovasco said, "We are developing health initiatives that target diabetes prevention, childhood obesity, and other chronic diseases in adults."
Tracing its origin to the 1850s, YMCA of the North Shore is comprised of seven local YMCAs that have joined together or been developed over the last decade and a half. That association began in 1994 when the Beverly Regional YMCA merged with the Cape Ann YMCA. The Salem and Marblehead/Swampscott YMCAs joined in 1999 to officially create YMCA of the North Shore. In 2006, the Haverhill YMCA joined YMCA of the North Shore. Two years ago, the Plaistow Community YMCA joined the association.
Today, the Y serves about 50,000 members in 24 cities and towns and is the 37th largest of 2,800 Ys nationwide.
For the year ending Dec. 31, 2015, YMCA of the North Shore reported $46.1 million in revenue, of which $12.3 million came from contributions and grants, and $37.6 million in expenses, according to its most recently available federal tax filing.