November 14, 2018
 
Mass. Nonprofits Raise Millions Pledged via Boston Marathon

April 19, 2016 — Massachusetts nonprofits collectively expected to raise millions of dollars through pledges secured by runners representing their organizations, backed by a wide range of fundraising efforts, in yesterday's 120th running of the Boston Marathon that started in Hopkinton and ended 26.2 miles later at the Boston Public Library.

Massachusetts nonprofits were projected to raised more than $16 million, according to the Associated Press.

Many of the nonprofits that raised funds did so outside the official charity program of the Boston Athletic Association (BAA), which organizes the annual event.

This year, 27 organizations, all selected by the BAA, took part in its official program and recruited individual runners who pledged to raise at least $5,000 for their cause. Among them were Cycle Kids in Cambridge, The Michael Lisnow Respite Center in Hopkinton, Cops for Kids with Cancer in Braintree. The final tally raised by the 27 organizations will be known later this spring or early summer.

John Hancock, principal sponsor of the Boston Marathon since 1986, once again donated hundreds of guaranteed entries to selected nonprofits through its Marathon Non-Profit Program.

Dana-Farber Cancer Instituteand The Jimmy Fund was the presenting sponsor of the annual B.A.A. Half Marathon, while Brigham and Women’s Hospital was the first presenting sponsor and exclusive fundraising partner of the BAA 10K.

Other Massachusetts nonprofits that engaged in Marathon-related fundraising included the following.

People Making a Difference (PMD), based in Randolph had raised $1,905 as of this morning in its inaugural participation in Marathon fundraising, via the efforts of Caroline Reinsch, a PMD board member who was injured at the finish line in 2013. This year she received her runner's number through the One Fund, but has previously run Boston for other charities.

The Alzheimer's Association, Massachusetts/New Hampshire Chapter, based in Watertown, which has run in the Marathon each year since 2006, fielded 35 runners and raised $425,000 through pledges and general donations.

United South End Settlements, based in Boston, expected to raise $15,500 by race day – the first time it raised funds in connection with the Boston Marathon. Runners raised funds from 30 donors by hosting events and reaching out to families and friends.

Participating in the Marathon for the third year, YMCA of Greater Boston, based in Boston, put five runners in the annual footrace, raising $50,000.

Eighteen runners participating in the fifth annual Blindfold Challenge within the BAA 5K last Saturday raised funds for The Massachusetts Association for the Blind and Visually Impaired in Brookline. To date, the organization raised $10,236, and expected to bring in at least $2,000 more.

Casa Myrna in Boston expected to raise $37,000, the tenth time it has participated in the Boston Marathon. Three runners ran for the organization, supported by 330 donors and cheered on by more than a dozen staffers and volunteers.

TargetCancer Foundation, based in Cambridge, expected to raise $42,000 via its second participation in Marathon fundraising. The organization put three people in the race, who were supported by more than 20 volunteers. Funds were raised through direct outreach by runners to their communities and outreach by TargetCancer Foundation to its mailing list and social media, as well as through 11 events that included a bowling party, indoor soccer tournament, concert, Harpoon Brewery party, and a comedy show.

Four people put on their running shoes to help raise $19,815 for Boston-based Big Brothers Big Sisters of Massachusetts Bay. This was the fourth year the nonprofit raised funds through the Marathon, noting, "It’s a great way to support our hometown and get the word out about the hundreds of Littles still waiting for a mentor in Greater Boston."

Victory Programs (VPI) in Boston had two runners on the streets, supported by 105 donors, who collectively raised $15,500. A veteran of Marathon day fundraising, VPI employed a variety of tactics to raise funds, including personalized fundraising pages on Crowdrise.com for its runners, tapping into Matching Gift Programs, emails to 8,000 supporters, multiple Facebook and Twitter posts, and giving incentives for donors, who gave $50 within a designated time block, to win a prize.

Newton-based Understanding Our Differences supported one runner this year, the second time has it engaged in Marathon-related fundraising, to raise $11,710 from 290 donors. The organization enlisted board and staff members who participated in fundraising events, purchased T-shirts, and cheered on the sidelines on Monday.

The Boston Chinatown Neighborhood Center (BCNC), based in Boston's Chinatown neighborhood and Quincy, had two runners on Team BCNC and, as of this morning, had collected $20,300. This was the fifth year BCNC took part in Marathon fudnraising. In addition to individual donations, the nonprofit raised funds from businesses.

Participating in the Marathon for the second year, Ellis in Boston expected to raise at least $28,000 based on the efforts of three runners who were backed up by 200 donors. It raised funds through personal and email appeals, social media, with funds channeled through Crowdrise.com.

Hanover-based Cardinal Cushing Centers (CCC) in its third year with the Marathon raised $48,651 from 280 donors, with more expected to come in. Four runners led the effort, with one hosting a fundraising event complete with live music, raffle prizes, and a silent and live auction. The team was promoted to CCC's constituents via e-mail, offered Cushing logo wear in exchange for donations, and was featured in an article in the Cushing Connector that was inserted in 20,000 South Shore newspapers and direct mailed to 1500 donors.

City Year Boston, based in Boston, had raised $43,293 from 434 donors as of this morning. This year marked the second time that the organization, with four runners, participated in the John Hancock Non-Profit Marathon Program. Individual contributions came from runners’ friends, family, and colleagues, and matching gifts from donors’ workplaces.

The Children's Room (TCR) in Arlington raised $90,000, beating its fundraising goal by $5,000. Six runners were backed by 630 donors and two volunteer marathon running coaches. This was the sixth year that TCT took part in the John Hancock program, which has cumulatively raised $523,000. In addition to individual donations, TCR hosted a silent auction fundraiser and runners hosted their own events.

Boston-based Women’s Lunch Place, which logged $34,601 as of today and expected to raise still more, has raised funds via the Marathon every year since 2005. This time around, 150 donors supported four runners.

The Dimock Center in Boston, in its first time raising funds in connection with the Boston Marathon, as of today had raised $12,050 from 175 donors. Fifteen volunteers supported one runner, Isioma Chukwu, whose employer, Tufts Health Plan, promoted her run and matched employee gifts to support her efforts. In addition, The Dimock Center emailed its community of about 3,000 people and promoted it on its website and in its monthly e-newsletter.

Summer Search, based in Boston's Jamaica Plain neighborhood, a veteran Marathon Day fundraiser, reported raising $26,500 this year. It fielded three runners through the John Hancock program, who were supported by a team coordinator.

Forty runners, supported by five volunteers and five staff members, took to the streets Monday for the Melanoma Foundation of New England (MFNE), based in Concord, to raise $370,000 from 1,000 donors. This marked the thirteenth year MFNE took part in the Marathon. The organization also provided free sunscreen to runners via its dispenser program.

Morgan Memorial Goodwill Industries, based in Boston's Roxbury neighborhood, expected to raise $55,000 this year, its twelfth consecutive time joining in Marathon-related fundraising. It put 10 runners in the race, who raised the funds from 500 donors.

The MGH Institute of Health Professions, based in Boston, as of Monday had raised $21,704 from 262 donors who supported four runners. This was the sixth consecutive the Institute participated in the fundraising program.

Foundation To Be Named Later in Boston, which has raised funds in connection with the Marathon annually since 2008, tallied $15,000 in donations from 100 donors so far, and expects the number to hit $20,000. Two runners each pledged to raise a minimum of $5,000. Other funds came from miscellaneous donations, sponsor contributions, and a bowlathon.

Boston-based Mass Mentoring Partnership, participating in Marathon Day fundraising for the sixth year, raised $18,000 from 150 donors who supported two runners. Funds were raised via special events, employer matches, and communicating through social media.

Last year, more than 200 nonprofits raised $28.3 million, including $15.6 million through the BAA's official charity program, $26.2 in the Hancock program, and another $2.1 million by qualified and other invitational runners.

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