May 20, 2019
Casa Myrna to Launch Mass Transit Ad Campaign

Campaign will feature English and Spanish versions of this ad
October 10, 2014 — Casa Myrna, a Boston nonprofit that provides shelter and comprehensive services to survivors of domestic violence, is launching a statewide mass transit ad campaign that encourages readers to support a loved one experiencing domestic or dating violence, or whom they suspect is being abused.

The ads will be displayed in English and Spanish on the MBTA red, orange, and silver lines in the Boston area, and on buses in Haverhill, North Andover, Lawrence, New Bedford, Fall River, Pittsfield, Springfield, and Brockton. The MBTA has donated space for 200 ads.

The campaign will launch later this month and run for a month.

Stephanie Brown, CEO of Casa Myrna, said, “We often see the signs of abuse, feel that something is wrong, but just don’t know how to start the conversation. Yet that is exactly what we need to do, because domestic violence thrives in silence and isolation.”

This campaign provides friends, family, co-workers, and community members with information and resources on how to support loved ones experiencing abuse in their intimate relationships. The ad spotlights Casa Myrna’s SafeLink Hotline (877-785-2020), Massachusetts’ statewide domestic violence hotline, and encourages people to call for free and confidential information, support, and referrals.

“Casa Myrna’s transit campaign this year poignantly illustrates that when 1 in 3 women and 1 in 5 men in Massachusetts report experiencing some form of stalking, physical, sexual, or emotional abuse by an intimate partner in their lifetime, we are all affected and have a role to play in supporting victims and survivors,” said Debra J. Robbin, interim executive director of Jane Doe Inc., a Boston-based coalition of 60 programs working to promote the safety victims and survivors of sexual and domestic violence.

She added, “As the statewide hotline, SafeLink serves a crucial role as the domestic violence hotline for Casa Myrna as well as the connector to other trained domestic violence advocates in programs and services throughout the Commonwealth.”

Gov. Deval L. Patrick, speaking at a State House event announcing the campaign, said, “Working together, we can make a difference in preventing domestic violence and stopping a tragedy before it happens.”

Casa Myrna is the only nonprofit in Massachusetts running public awareness campaigns on mass transit statewide to raise awareness about the critical issues of domestic and dating violence. Previous similar campaigns have focused on men’s role in preventing domestic violence, effects of domestic violence on children, and engaging teens to think about teen dating violence.

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