Register Campaign Raises $85K for Victory Programs in Boston
January 13, 2014 Victory Programs, a Boston-based nonprofit that works with the homeless who often have substance use and chronic health issues, announced that it recently received a donation of $85,089 from Whole Foods Markets, which raised the funds by asking customers to add $5, $10, or $20 to their grocery bills.
The register campaign, as it is called, generated the largest amount for Victory Programs
since the grocery chain launched the effort more than 10 years ago.
The funds will support Victory Programs Boston Living Center (BLC), New Englands largest community and resource center for people living with HIV/AIDS.
We cannot thank Whole Foods and their amazing customers enough for this gift, said Victory Programs President & CEO Jonathan Scott. The Boston Living Centers meals program is vital to the health and wellness of more than 1,300 members living with HIV/AIDS. The program serves 40,000 meals annually to our members, most of whom are very low-income or homeless. This incredible donation will help us continue to provide healthy, nutritious meals throughout the year.
The following 17 Whole Foods Markets supported the Boston Living Center: Bedford, Boston Charles River Plaza, Boston Symphony, Brookline, Cambridge Fresh Pond, Cambridge Prospect Street, Cambridge River Street, Dedham, Framingham, Hingham, Jamaica Plain, Medford, Somerville, Swampscott, Wayland, Wellesley, Woburn.
Our register donation program is one way that we give our customers the opportunity to help us support the organizations in the communities we serve. We are often overwhelmed by their generosity, as was the case with this years fundraising for the Boston Living Center, said Chuck Olivieri, a marketing team leader with the grocer. We are honored to be able to make such a large donation to an organization that does such important work in our communities.
BLC, located on Stanhope Street in Bostons Back Bay, is a nonprofit community and resource center that fosters the wellness of all HIV positive people and responds to the changing needs of the HIV/AIDS community. Through peer leadership and support, the BLC strives to enhance and enrich the lives of its members by providing education, treatment information, and support services with the goal of empowering members to live productive lives and participate within their families and communities. BLC merged with Victory Programs in March 2012.
Since its inception in 1975, Victory Programs has expanded to 18 health and housing programs in Boston and Cambridge, helping more than 2,600 homeless individuals and families break down barriers to brighter futures.
Victory Programs provides services to people who are facing homelessness, addiction, mental illness, or chronic health issues such as HIV/AIDS to transition to healthy, self-sufficient lives.