Giving Tuesday Results Mixed; Citizens Bank Donates $357K
December 6, 2013 Approximately 370 Massachusetts nonprofits participated in Giving Tuesday this weeka five-fold increase over last year, better than the three-fold increase in participation at the national levelbut with fundraising results varying significantly, bolstered by the Citizens Bank Foundation donating $357,500 to 15 organizations.
While reports of donations channeled through four of the nonprofit sector's largest online payment processors indicated that funds donated on Dec. 3, this year's Giving Tuesday, doubled over the amount processed last year, there is no comprehensive or reliable way to determine how much Massachusetts nonprofits raised that day.
Giving Tuesday, launched last year and held on the Tuesday after Thanksgiving, aims to celebrate and encourage charitable activities that support nonprofit organizations. Giving Tuesday is an organizational umbrella, and not a funder, with each participating partner responsible for its own initiative.
The Citizens Bank Foundation augmented the coffers of 15 nonprofits by granting the following as part of its participation in the Giving Tuesday initiative:
- ACCION East $20,000
- Asian American Civic Association $25,000
- Bessie Tartt Wilson Initiative For Children, Inc. $10,000
- Boston Chinatown Neighborhood Center $25,000
- Cape & Islands Gay and Straight Alliance $2,500
- Children's Investment Fund $5,000
- Citizens Housing and Planning Association $20,000
- Community Gems $50,000
- Crittenton Womens Union $20,000
- Massachusetts Affordable Housing Alliance $25,000
- Moving Debts to Assets $50,000
- Museum of African American History $25,000
- The Neighborhood Developers $25,000
- Paul Revere Memorial Association $5,000
- United Way of Massachusetts Bay $50,000
Other Massachusetts nonprofits reported the following:
The Boston Public Library Foundation
made its inaugural Giving Tuesday foray, posting messages with the hashtag through last Tuesday, raising $250.
East Somerville Main Streets
, in Somerville, was not able to raise any funds in this, its first year. A staffer said the organization, currently engaged in other appeals and fundraisers, sent only a single email on Giving Tuesday and did not make it part of a larger campaign.
Italian Home for Children
, Boston, in its second time participating in Giving Tuesday, raised nearly $1,000 via Facebook, Twitter, and Instagram promotions.
The Marble Collection
(TMC), in its first time out collected $40. Its Giving Tuesday goal was to garner 10 one-year subscriptions to the Massachusetts High School Magazine of the Arts. For every subscription purchased, TMC will then donate a subscription to a Massachusetts public or school library.
Montserrat College of Art
in Beverly raised $744 in its second time with the effort. The school sent a series of five e-blasts to a pre-selected group; one the day before, three the day of, and one the day after to thanking donors. It also posted on its blog, Instagram, Facebook, and Twitter accounts.
, based in East Boston, raised $4,915, an increase over last years $3,269, using email, Twitter, and Facebook, as well as a #GivingTuesday page on its website.