May Institute Raises $193K for Critical Childrens Services
March 24, 2011 May Institute, Randolph based a provider of educational, rehabilitation, and behavioral healthcare services for children and adults, announced that it raised $193,000 through its most recent participation in the annual Rodman Ride for Kids cycling event.
The amount raised by May Institute
in the 2010 Rodman Ride for Kids
was nearly 12% greater over the $173,000 it raised the year before.
The funds will be used to help meet the needs of children with autism spectrum disorders, brain injury, and other special needs.
The Rodman Ride for Kids is an umbrella matching gift charity that raises funds for a wide variety of childrens social service agencies across Massachusetts.
Since May Institute started participating in the annual fundraising event in 2007, the amount raised has steadily increased each year, even through the recent recession. In that first year, it raised $115,000, increasing to $143,000 in 2008.
This 2010 total includes $17,500 from the Ride for Kids organization, a 10% match for every dollar raised because May Institute exceeded its $175,000 goal.
Commenting on the steady growth in funds raised through the Rodman Ride, Heidi Howard, chief of business development for May Institute, said, May Institutes donors are tremendously committed to supporting programs for the children we serve. The number of donors involved grows yearly as families, staff and friends who participate in the Ride share this incredibly powerful experience with others.
Another reason for the success of the event is that people know that 100% of their donation goes directly to benefit children, and that their gift is matched with an extra 10% donation from Don Rodman. This is very appealing to donors.
She noted that even in through the economic downturn, the Institutes overall fundraising has grown, although not as rapidly as the rate of increase in funds raised through the Rodman Ride.
In the 2010 event, 69 riders from 20 May Institute teams pedaled a combined total of 2,800 miles to raise funds for its childrens programs across Massachusetts. To support the effort, May Institute staff members conducted letter-writing campaigns to friends, neighbors, and families, and held fundraising events, including a softball tournament, tag sales, a clam boil, bingo night, and an arts and summer carnival.
The Ride for Kids and its affiliated agencies fundraise throughout the year. These efforts culminate each fall with a 25-, 50-, or 100-mile, non-competitive cycling tour. Since its inception in 1991, the Ride for Kids has raised more than $52 million for youth-focused social service agencies in the state.