ATASK Gets BNY Mellon Grant; Launches New Campaign PSA
July 31, 2009 The Asian Task Force Against Domestic Violence, a Boston nonprofit that seeks to prevent domestic violence in Asian families and communities, has received a $25,000 grant from the BNY Mellon Charitable Giving Program, which will help fund the organizations Life Skills/English for Speakers of Other Languages Program.
Linda Chin, president of the Asian Task Force Against Domestic Violence
(ATASK), in accepting the grant, said, When philanthropy in businesses and social responsibilities within corporations reach out to communities, that is when cause related organizations and non-profits like ATASK are able accomplish their mission to serve. I will like to say thank you for helping us reach others.
The grant, from the social responsibility chapter of BNY Mellon, is the latest in a series made to ATASK, which has included support for the organizations annual Silk Road Gala.
The English teaching program is designed to teach English as a tool to achieve self-sufficiency, and help support clients in leading violence-free lives. The program engages the clients through activities and field trips and situates them towards leading an independent life style.
So far, the program has continued to grow as a success, said Hiroko Oyama, who instructs in the program. Not only are our clients gaining the materials and the language skills to benefit their lives, they are also building a community together. With the level of trauma that they go through, the security that they get from each other solidifies their bond even stronger. Thus I am extremely thankful to the BNY Mellon Charitable Giving Program and the Alice P. Chase Trust for awarding us this grant, which will benefit and strengthen this promising program even more.
ATASK Partners with Boston University on Digital Video PSA
ATASK recently announced a new partnership with the Center for Digital Imaging Arts at Boston University
(CDIABU) with the launch of a new public service announcement (PSA) to support its 1,000 Cranes and 2,000 Butterflies
fundraising and awareness raising campaign.
The campaign, which emphasizes the transformation that survivors of domestic violence experience, now features a 30 second digital video PSA created by a team of BU students.
"We feel truly lucky to have helped out with such a worthwhile cause, and look forward to the day everything comes together," said Joe McCormick, a member of the animation team.
ATASK worked closely with the students and created a piece that really captured the essence of the campaign. The crane is a traditional Asian symbol of peace, and the butterfly historically represents metamorphosis. The project combined the two sentiments in a captivating and interesting digital animation.
This is the first time ATASK has partnered with CDIABU, which solicits applications from nonprofits as part of its practicum program. The program provides students with the opportunity to partner with nonprofit, socially-responsible organizations and create quality digital media to further the organizations missions.
Chin, said,"1,000 Cranes and 2,000 Butterflies is really making an effort to appeal to all age demographics, and I think this video will help make that connection. I am so happy with the final product, and I hope it will resonate with others as well."